How should the hottest Chinese toy enterprises dea

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How should Chinese toy enterprises deal with the plasticizer storm?

in May this year, the environmental protection organization Greenpeace released a report that a class of phthalates environmental hormones were detected in a batch of plastic toys. This substance may interfere with the human endocrine system and affect children's development. If it is exposed for a long time, it will harm children's liver and kidney, and also cause children's precocious puberty. The person in charge of this report said that the organization randomly purchased 60 children's appliances in Beijing, Shanghai, Guangzhou and Hong Kong and sent them to a laboratory in Hong Kong for testing. Of the 60 children's appliances, 30 were used for targeted detection of phthalates. The results showed that 21 toys contained phthalates, with a detection rate of 70%

the incident has attracted widespread attention after it was exposed by domestic media. Insiders revealed that domestic enterprises have two sets of standards for the production of children's toys. The export standard is very high, and non-toxic and harmless paint and raw materials are used to cope with the higher safety standards abroad; While domestic standards are relatively "loose", many enterprises use low-cost dyes and raw materials with many hidden worries. Many media reports on the implementation of "two sets of standards" by Chinese toy enterprises in the domestic and foreign markets have aroused great concern in the market

it is reported that environmental hormones such as phthalates have been banned from children's products in Europe and the United States and other countries and regions. In February, 2011, the European Union listed DEHP, DBP and BBP phthalate sliding bodies and films as free hanging chemicals. The United States, Japan, South Korea, Australia, Argentina and other countries have also made similar restrictions on the content of phthalates in toys with the European Union. The latest country to issue a ban is Canada, which was officially implemented in June this year. After the implementation of the new standard, many Chinese toy exports have been blocked. In the product safety bulletin issued by the European Commission's non food rapid warning system (reach), Chinese products are often "at the top", ranking first among all the countries whose products are notified.

on July 20 this year, the EU will implement the EU toy safety news, which is considered by the market to be the strictest and most stringent toy regulation in the world at present, he said: "As a human directive, the General Administration of quality supervision, inspection and Quarantine of our country said that it will also be actively tracking and studying, and will timely improve China's toy related standards, as well as the inspection, certification, supervision and random inspection and other regulatory systems, to strictly control the quality and safety of toy products.

facing increasingly stringent domestic and international standards, how should China's toy enterprises cope with the close connection between China's extruder products and strategic new industries?

First of all, toy enterprises should attach great importance to the quality and safety of toys, strengthen the awareness of laws, regulations and standards, and not only organize production according to the requirements of buyers or importers. Improve the awareness and ability of quality and safety, and establish a perfect supply chain management system. From the raw material stage, we should establish a strict daily management system to monitor all links of the production process. Collect relevant information and control the production of toys to make the heavy metal content of raw and auxiliary materials meet the requirements of the new toy safety directive. To improve the technical strength, strengthen the process improvement, and adjust the production mode, toy design should start from the fundamental principle of children's safety

the new standards and limits will inevitably have an impact on the export cost of toys, increasing the export risk of toy enterprises. However, for the toy manufacturers in China, the new directive is both a challenge and a challenge After the power supply returns to normal, the new directive not only raises the entry threshold of toys and children's products, but also brings new challenges to toy enterprises. Once an enterprise can produce products that comply with the new directive at an appropriate cost, it can open the gap with many competitors whose main means of competition is price, so as to improve its competitive advantage and stabilize and expand its market share

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